Hello, I’m Trixie.
A bilingual art director and designer, with experience in creative strategy. Currently based in Shanghai.
Over the years, I’ve done hands-on work for companies in a wide range of verticals. From dining to gaming, social networks, FMCG, and most recently toys. I’ve done this while in-house at The LEGO Agency, Meta, Twitter (now x), Kantar, as well as at brand agencies.
Name-dropping aside, what drives me is an opportunity to design a great brand experience. And I believe that comes from intentional and exceptional world-building + storytelling.
Apart from art direction and design, I also come with experience in illustration, animation, and 3D.
Amazing people I have worked with before:
Trixie’s restless mind of references from books, movies, design, painting, gastronomy, and traveling, makes her a cauldron of possibilities, bubbling to be released for incredible projects to happen. Working with Trixie has helped me craft stories that are clear, informative, and delightful.
If one day you hire Trixie, be sure that when I have an open role I will steal her back.
Daniela Bogoricin
Director of Brand Strategy, Twitter APAC
Trixie is a devoted and passionate creative professional, as her direct manager for 3 years, I was impressed by Trixie’s ability to translate ideas into something visually stunning and at the same time makes perfect sense to clients and stakeholders. This technical and creative skillset is a rare gem unlike any I’ve seen before. She made a dramatic difference in the hit rate of our team.
Felix Cheng
Head of Brand Strategy, Twitter Greater China
I was very fortunate to have Trixie as a key player on our project team at Twitter, working on several gaming campaigns for top-tier developers such as Tencent, miHoYo and Bilibili. Our partners were impressed by the creative impact delivered that clinched the first ever ROI Award for Twitter and Tencent.
David Lu
Business Director, Meta Greater China
Trixie is a brilliant creative with a knack for getting these ideas out of her head and onto the page in a way that blows colleagues and clients away. She arrives at her concepts and designs in an intellectual way that is grounded in comprehensive and impactful thought. This is a rare mix of strategy and creativity, and you don't come across it often in this industry.
Ben Campbell
Head of Brand Strategy, Twitter Australia
Trixie is a fantastic art director and designer, and needed minimal direction to develop high quality outputs. She is particularly strong at infographics and data visualisation for the team’s business-related outputs.
Dan Neary
Vice President, Meta APAC
Trixie has a keen eye for human insights, her intuition, creativity and impeccable work ethics were instrumental in many transformative brand campaigns and cultural projects we collaborated together on.
Erika Wang
Head of APAC Export Sales, Pinterest