Pause & Play with LEGO flowers.
In the heat of the Japanese summer, we created a city respite with “Pause & Play” — a conceptual LEGO Botanicals experience designed to help people escape the rush outside. Visitors stepped into a cool, airy space filled with oversized blooms, gentle colours, and hands-on stations where they could slow down and build their own LEGO flowers.
The intention of the installation was to blend nature, bricks, and mindfulness, turning play into a quiet, restorative ritual.
I led the concept, art direction, and design, shaping everything from the spatial identity to the visual language to bring this serene, sensory experience to life.
My role
Campaign concept, Art Direction, Design
In collaboration with
Jennyson Rosero, Primus Nair, Valerie Shen
Pause and Play : Event experience
Brick-in-hand moments
Pause and Play
Pause and Pose
Photo-op moments
Pause and Present
Gfiting moments
We turned the flowers from our LEGO Botanicals sets into playful patterns using LEGO bricks. These were then used for event exclusive gifting merchandise.
