Pause & Play with LEGO flowers.
My role
Campaign concept, Art Direction, Design
In collaboration with
Jennyson Rosero, Primus Nair, Valerie Shen
In the heat of the Japanese summer, we created a city respite with “Pause & Play” — a conceptual LEGO Botanicals experience designed to help people escape the rush outside. Visitors stepped into a cool, airy space filled with oversized blooms, gentle colours, and hands-on stations where they could slow down and build their own LEGO flowers.
The intention of the installation was to blend nature, bricks, and mindfulness, turning play into a quiet, restorative ritual.
I led the concept, art direction, and design, shaping everything from the spatial identity to the visual language to bring this serene, sensory experience to life.
Pause and Play : Event experience
Brick-in-hand moments
Pause and Play
Pause and Pose
Photo-op moments
Pause and Present
Gfiting moments
We turned the flowers from our LEGO Botanicals sets into playful patterns using LEGO bricks. These were then used for event exclusive gifting merchandise.
