Ushering in Playful Possibilties
For the Year of the Snake, we celebrated the spirit of transformation with Usher in Playful Possibilities – a campaign that brought the new year’s endless potential to life through LEGO play.
The Playful Possibilities campaign concept was scaled across Asia through physical and digital touch points. At the same time, spotlighting the season’s hero product launches through a series of playful social content.
My role
Art direction, Campaign Strategy
In collaboration with
Primus Nair, Samuel Lee, Yong Foo Anne, Samantha Young, Adlin Roslan, Melissa Loh, Jennyson Rosero
Realm of Playful Possibilties
